Leonard Friedman Consulting

YOUR FULL SERVICE MARKETING DEPARTMENT

I Have Been Turning My Clients Into Millionaires Since 1970

www.Leonard-Friedman.com

CONTACT ME FOR A NO COST CONSULTATION
800-934-9505

(Call Weekdays ONLY between 10 A.M. to 5 P.M.US Eastern Time Zone)

Would you like
Lots & Lots & Lots
More Customers?


BELOW IS A LIST OF ALL MY PROVEN
SUCCESSFUL MARKETING SERVICES


I became a full time freelance marketing consultant, business & marketing strategist, and sales copywriter after 4 decades of building all 16 of my own huge direct response marketing companies right from tiny start-ups into huge multi-million dollar annual sales each.


AND TWO OF THEM INTO WELL OVER
A HUNDRED MILLION DOLLARS
IN ANNUAL SALES EACH


For the past 40 years, my core talents have been the development of high power marketing strategies & total marketing programs for hundreds of my clients. Then my personally guiding my clients step-by step implementation of those sales programs into: massive lead generation systems, powerful sales conversion flows, & multi hundred million dollar sales revenues.


During those 40 years, I also became an acknowledged top 10% world class sales copywriter.


I am a strategist, consultant, and copywriter to some of the largest marketers & well known “gurus”. My strategy, consulting, and sales copywriting has been my clients secret weapon generating millions of dollars for many of them.


I CAN ACHIEVE THE SAME ASTOUNDING
SUCCESS FOR YOUR BUSINESS


I HAVE DEDICATED THE PAST 40 YEARS
TO THE ART OF MARKETING, LEAD PRODUCTION,
AND SALES CONVERSION

 
PAGE 1


IN THE MANY YEARS SINCE MY BECOMING A CONSULTANT, I HAVE HELPED HUNDREDS OF MY CLIENTS ALL AROUND THE WORLD ACHIEVE SIMILAR SUCCESS FOR THEIR BUSINESSES.


ALONG THE WAY…
I HAVE MADE MANY MULTI MILLIONS
OF DOLLARS FOR MY CLIENTS

I CAN DO THE SAME
FOR YOUR BUSINESS FOR



1 - Sales & Marketing Consulting, Strategy & Implementation
2 - Customer, Lead, & Traffic Generation
3 - Direct Response Sales Copywriting

1. I can accomplish only the specific project you desire.

2. Or, as I have done for hundreds of my clients all over the world… I can develop customized top winning marketing strategies for your business, then plan the specific step-by-step implementation of those strategies... design market domination for your business, build high power lead "funnels", power sales conversion systems, & multimillion dollar revenue streams for you.

3. Then, depending on my clients budget… I can personally implement every step of the marketing plan for my client…
Or my client can implement my planned steps themselves…
Or some combination of the two.


Dan Kennedy

The legendary acknowledged worlds #1 top marketing guru and I teamed up to co-author a bestselling book about the ultimate secrets of marketing success. In the book, Dan Kennedy introduces the secrets, and I show you how I use the secrets to PRODUCE MULTI-MILLION DOLLAR INCOMES FOR MY CLIENTS.

 
PAGE 2


As I have for the past 4 decades
for some of the nation’s most successful marketers…

I CAN VERY
SUCCESSFULLY
PLAN, DEVELOP, AND
IMPLEMENT


EVERY STEP OF YOUR
ENTIRE MARKETING PROGRAM

“Turning My Clients Into Millionaires Since 1970”

A BUSINESSES MARKETING & SALES SYSTEM
is only as strong as its weakest link




A SUCCESSFUL MARKETING SYSTEM TYPICALLY INVOLVES
THREE MAJOR LINK CATEGORIES


PAGE 3

EACH BELOW CATEGORY IS FULL OF ADDITIONAL “LINKS”

if ANY INDIVIDUAL LINK

within the 3 below “link” categories is weak,

The entire marketing system will suffer, and probably fail

 

LINK

1

 

The art of

 STRATEGIZING, PLANNING,

DEVELOPING,and then IMPLEMENTING

every step of the entire marketing & sales process

(Pages 5 – 6)

 

My Several Consulting & Mentoring Programs P.6

 

LINK

2

 

 

The art of

 Generating

massive amounts of targeted traffic and/or leads

(Pages 6 – 14)

 

My 4 High Volume Lead Generation Programs P.7

High Volume Organic (Free) Lead Production

Social Media Marketing: Strategy, Step-By-Step Planning, & Management

Mass Press Releases

Blog Marketing Strategist

Internet Article & Video Production & Mass Distribution

SEO
PPC (Pay Per Click) - Google, Yahoo, Bing, Facebook, and many more

LINK

3

 

The art of

 CONVERTING

as many of those leads and as much of that traffic as possible… into customers

(Pages 15 – 25)

 

My Master Sales Copywriting P.15

Internet Video P. 16

Internet Video Sales Letters P.17

My High Volume Internet Landing Page/Sales Page Converting System P.18

Webinar & Seminar Planning & Consulting P.20

Franchisee Recruitment, Biz-Op, & Income opportunity Marketing P.21

My Direct Mail Programs P.22 - P.25

BELOW,  I HAVE BROKEN DOWN MY SERVICES

INTO EACH OF THOSE 3 MAJOR

“LINK CATEGORIES”

 (in each of 3 color coded sections below)

 

FOR YOUR EASY REVIEW
PAGE 4
LINK 1
THE ART OF
STRATEGIZING, PLANNING,
DEVELOPING,
and then IMPLEMENTING
EVERY STEP OF THE ENTIRE
MARKETING & SALES PROGRAM


I HAVE 40 YEARS OF HIGHLY SUCCESSFUL DIRECT HANDS ON EXPERIENCE



AT THE HIGHEST LEVELS OF PERSONALLY STRATEGIZING, PLANNING, DEVELOPING, AND IMPLEMENTING


ONLINE
and OFFLINE


MULTI HUNDRED MILLION DOLLAR
MARKETING

PAGE 5

1 - MY INITIAL telephone CONSULTATION, EVALUATION

       AND MARKETING GUIDANCE for a potential client

 

This up to one-hour telephone consultation includes my diagnostic evaluation of, and my step-by-step advice & guidance for, your ENTIRE marketing and/or business program. I have done this “diagnostic” evaluation and “prescriptive” recommendation process with hundreds of businesses over the years. Many of these businesses have then become my clients. Others have taken my evaluation & step-by-step action plan steps and successfully implemented them themselves.

  


2 - MY FULL DAY OF FACE TO FACE MARKETING EVALUATION,

      STRATEGY, AND PLANNING MEETING AT YOUR OFFICE

Which includes…

 

1.    Meeting with my potential client, and their key people, at their office

2.    Evaluating your marketing (and  business)

3.    Planning  your marketing & business strategy

4.    Developing a step-by-step action plan outline

5.    My proposal for implementing each of the steps of the action plan

 

 

3 – MY PERSONAL CONSULTING 
          

  


 

4 - MY MONTHLY COACHING & MENTORING PROGRAM

 

My personal Monthly Coaching and Mentoring Program includes up to a total of 3 hours per calendar month of my personal coaching and/or mentoring via your choice of: telephone, Skype, or email.

 

Coaching can be on any topic of business or marketing that you desire that is in my skill set.


PAGE 6
LINK 2
THE ART OF
GENERATING MASSIVE AMOUNTS OF
LEADS
AND TARGETED TRAFFIC



Online marketing has the ability to grow your business faster than anything else. Faster, and bigger, than anything else out there.



For the past 40 years,
I have been acknowledged as one of
the top experts in Online & Offline
 

LEAD GENERATION



MY FOUR HIGHEST VOLUME

NATIVE, ORGANIC (FREE - NOT PPC) INTERNET SEARCH LEAD & TRAFFIC PRODUCING SYSTEMS TO INCREASE QUANTITIES OF FREE LEADS AND SEARCH TRAFFIC ARE…

PAGE 7


PRESENTING MY “DONE FOR YOU”
HIGH VOLUME
LEAD SYSTEM #1
 

FLOODING The Internet With A Highly Productive, Ongoing, Constant Buzz About Your Company (or you) And Your Products & Services That Produces A Constant Flow Of Prospects, Leads, And Customers
By My Using Floods Of...

VIDEOS, ARTICLES, & BLOGS

USING VIDEO HAS BECOME THE HIGHEST VOLUME
LEAD PRODUCING TECHNIQUE ON THE INTERNET…


I KNOW WHAT YOU'RE THINKING…

That you're not the only business of your type in town. Whether you're a doctor, lawyer, dentist, accountant, chiropractor, veterinarian, auto mechanic, roofer, plumber, marketer, etc. there are competitors in your area, heck in your building...

Ever wonder how the big marketers seem to be everywhere?
Wonder how they do it? Wonder no more...
 

HERE'S HOW TO LOOK LIKE THE ONLY BUSINESS OF YOUR SPECIALTY IN TOWN

By using my system that turned many of my clients into multimillion dollar income producers.


WITH MY VIDEO LEAD SYSTEM I GIVE YOUR BUSINESS TREMENDOUS EXPOSURE & VISIBILITY ALL OVER THE ENTIRE INTERNET

You start to appear on hundreds and as many as…
 

THOUSANDS OF WEBSITES

all over the internet...
all with links back to your website.
 
SENDING YOU MORE FREE… LEADS, CLIENTS, CUSTOMERS, TRAFFIC,
EXPOSURE, AND RECOGNITION, THAN YOU EVER DREAMT POSSIBLE

THIS FULL, HIGH LEAD PRODUCTION, MAXIMUM EXPOSURE, AND
HIGH TRAFFIC COMPLETE SYSTEM
INCLUDES MY SETTING UP THE FOLLOWING 12 STEP SYSEM TO PRODUCE LEADS FOR YOU:


1
I custom produce 20 different “traffic magnet” narrated slideshow videos for you.
And I sequentially distribute EACH VIDEO to as many as…
24 video sites around the internet (such as YouTube)… Each video linking to, and pulling viewers to, your opt-in lead page.
Just imagine all the leads and traffic that this alone will produce for you.
 
2
I then also distribute all 20 of your above videos
to as many as…
20 social bookmarking sites around the internet).
Just imagine all the leads and traffic that this alone will produce for you.
3 AN OPT-IN LEAD CAPTURE PAGE IS PRODUCED & SET UP FOR YOU, with ANOTHER narrated slideshow “free offer to opt-in video” on the page.
4
40
traffic generating ARTICLES ARE PRODUCED FOR YOU
(and I sequentially distribute each of them to as many as…
35 article mass distribution sites around the internet).
Each article linking to, and pulling readers to, your opt-in lead page.
Just imagine all the leads and traffic that this alone will produce for you.
5 You (and/or your autoresponder) are notified when each and every individual lead is captured from each part of the entire system.
6
The 20 custom narrated slideshow video series is also used to entice people to opt- in… the entire series of 20 slideshow videos are offered as free viewing in their entirety to the people that opt-in on the video lead capture page.
Just imagine all the leads and traffic that this alone will produce for you.
7
A relevant report or guide is also written
(answering the questions that prospects typically want to know about your product or service… and why they should use YOU). This report is offered free (in addition to prospects being able to then view all 20 narrated slideshow videos) to tempt prospects into opting-in and giving you their lead information.
8
A BLOG IS BUILT FOR YOU with the 20 custom produced narrated slideshow videos, and your free offered report posted right on your blog
(and your blog is then linked to as many as
4 blog distribution sites around the internet for you)
Just imagine all the leads and traffic that this alone will produce for you.
9 A thank you page with ANOTHER NARRATED SLIDESHOW VIDEO on the page… is set up for when a person opts-in. The thank you page then sends the people directly to your blog where all 20 slideshow videos and your free report resides for their full viewing, as they were promised to tempt them to opt-in. We now also have them deeply involved with you on your blog.
10 AN “ABOUT ME PAGE” IS ALSO DEVELOPED FOR YOU and is and linked off your blog with ANOTHER NARRATED SLIDESHOW VIDEO on the “About Me” page.
11
A
PODCAST FEED FOR EACH OF YOUR 20 VIDEO EPISODES IS SET UP FOR YOU (linking back to your opt-in lead capture page… is distributed to many as…
7 podcast distribution sites around the internet (such as iTunes).
Just imagine all the leads and traffic that this alone will produce for you.
12
                       SUMMARY

1. 24 NARRATED SLIDESHOW VIDEOS
are produced for you in total,

2.PLUS 40 ARTICLES are created,

3. An Opt-in Lead Capture Page is created,

4. A thank you page is created,

5. Your blog is created & populated with the 20 video posts,

6. AND a lead generating REPORT/GUIDE is written.

They are flooded all over the internet to about 90 distribution
websites that then further distribute them
to thousands of sites all around the internet for you.


          This PROVEN massive traffic system…

• Drives Massive Amounts of Traffic to your website
• Captures Opt-In Leads, Customers, & Clients

*Due to the nature of the internet, the exact number and type of above sites distributed to is fluid, and may be amended periodically as some sites drop off and others are added.

I DEVELOP, PRODUCE, UPLOAD, SET UP, & ACTIVATE
THE ENTIRE SYSTEM FOR YOU


Then stand back as the “tidal wave” of leads starts flooding in 

PAGE 8


MY “DONE FOR YOU”
LEAD SYSTEM #2

KEEP THE HIGH LEAD & TRAFFIC
VOLUME CONTINUING

MY ABOVE LEAD SYSTEM #1
HIGH VOLUME LEAD &TRAFFIC MASS GENERATING
SYSTEM CAN BE MAINTAINED FOR YOU ONGOING



1. Which consists of my reposting of the above items on the Internet AGAIN EACH MONTH
to keep your exposure, rankings, and traffic HIGH.



2. PLUS... my ADDING new additional:
a) Videos
b) Articles
c) Blog Postings
All linking back to your website


added MONTHLY and also
mass distributed around the internet for you.



3. PLUS the entire system is maintained for you.



PAGE 9
 
MY “DONE FOR YOU”

A MASSIVE “ARMY”

OF HIGH GOOGLE RANKING LEAD PRODUCING
“PROSPECT FEEDER" WEBSITES


CONTINUALLY FLOODING YOUR PROGRAM WITH PROSPECTS

LEAD SYSTEM #3


THIS FORMERLY TOP SECRET
TOTAL MARKET DOMINATION LEAD PRODUCING SYSTEM
 

That I used to use only for my top “super clients”

After my 40 years of super high volume lead production

I AM THE KING


AT DOMINATING THE LEADS IN YOUR MARKET OR NICHE

THE BELOW LEAD SYSTEM PRODUCES
A VIRTUAL “ARMY” OF “LEAD AND TRAFFIC
PRODUCING MINI OPT-IN WEBSITES”

EACH FEEDING LEADS INTO YOUR SALES FUNNEL


WITH THIS SUPER SYSTEM, I HAVE TURNED OVER A HUNDRED OF MY CLIENTS INTO THE DOMINANT FACTOR IN THEIR MARKET OR NICHE…

WITHIN 90 DAYS


PAGE 10

HERE’S HOW THIS LEAD GENERATING SYSTEM WORKS

TO INTENSIFY THE PRODUCTION OF MASSIVE QUANTITIES OF
FREE LEADS AND TRAFFIC…

(Below is just an outline – I have not disclosed the real secrets of this system)


1. You probably already have a website for your business that has been very carefully designed to intensely appeal to your customers, and to convert potential customers into actual customers.

2. Google then typically buries your site somewhere on page 40 of their rankings (or wherever). No one searching on Google sees it there, and you get no substantial traffic.

3. So you hire a search engine optimization (SEO) professional to attempt to raise your sites rankings.


But the fact is that…
“YOUR ONE SITE CAN’T DANCE AT ALL WEDDINGS”

4. That means that the site was designed to appeal to your customers, not to appeal to Google Rankings. A site that looks good to your customers does not look good to Google. And a site that looks good to Google, looks terrible to your customer. If you change a site around to rank high for lots of different keywords for Google… then its attraction to your customers is greatly diminished.

5. Your search optimization pro can raise your rankings for a few keywords… but your traffic won’t increase that much only attracting traffic from a few keywords that were easy to optimize for. If you optimize a page for too many keywords, then the page starts looking “crazy” to the reader, and Google won’t rank the entire page well.

6. To build maximum traffic for your site I must rank at the top of the search engine listing results for EVERY INDIVIDUAL KEYWORD AND SEARCH TERM, and every keyword variation, that people might type in during a search… which could be several hundred different keywords and keyword search terms.

7. So I leave your main “customer perfect” site alone (unless it's not converting well and needs optimization).

8. And I build one individual site optimized to really appeal to the search engines
FOR EACH POSSIBLE SEARCH TERM query that might be typed into Google. 

I make each of those sites extremely attractive to Google. I want Google (and the other search engines) to rank each one of them real high. I give each individual site everything that Google wants to see to rank that ONE KEYWORD SEARCH TERM (featured in that one site) in the first page of their listings… many times high in the top 10 rankings… for each keyword.

9. Many times... I build a network of from 50 to 500 individual specific keyword attracting sites… each site designed to rank high FOR JUST ONE KEYWORD, or keyword phrase… and I funnel everyone that clicks on ANY!!! OF THOSE 50 to 500 INDIVIDUAL SITES into your main website… AND YOUR MAIN WEBSITE TRAFFIC SOARS.

Along the way to your main website I can have your prospects opt-in and extract their email and other contact information for you.


I USE A VARIATION OF THIS SAME TECHNIQUE…
WHEN YOU WANT TO TOTALLY DOMINATE
A LOCAL AREA OR MARKET

In other words if someone in Phoenix is looking for a dentist… they want a dentist near them. So they typically type in “Phoenix Dentist” or “Dentist in Phoenix” (or 100 other ways that people phrase their search query for a local dentist). Or, perhaps not Phoenix. Perhaps they type the smaller Phoenix suburb they actually live in…. Scottsdale, Tempe, Mesa, Glendale, Paradise Valley, or any of 100 others. Perhaps they type in the region, general area, or the county, etc.

In order for you to totally dominate your local market I have to mix EACH above area name with EACH possible search term, or search term string, they might that they might type into their serch. And I build an individual “funnel website” just for each of those possible search terms. This can add a few hundred sites… all ranking on the top of the search engine for their one keyword... and pouring leads, prospects, and customers to you.

Sometimes several of these sites rank high in the same Google top 10 rankings FOR THE SAME SEARCH. With this system…


The system runs like a charm.



LET THE DOMINATION BEGIN



Each of these individual traffic & lead producing one page opt-in “LEAD FEEDER WEBSITES” can optionally contain a slide show video on top that is custom produced for you)… and is HIGHLY SEO optimized to dominate native organic (free) search ranking for only ONE SPECIFIC KEYWORD or phrase for EACH mini website.

Therefore, when you combine the effect of a large volume (perhaps hundreds) of these independent opt-in lead websites together… you can DOMINATE most (if not all) of the searched keywords and phrases (and capture the leads for each) for a specific product, service, or for an entire market, industry, niche, or a specific geographical area… or local market. If you run a local business, it becomes easy to dominate your entire local market.

Because of their high SEO (search engine optimized) crafting…

Typically a very high number of these SEO sites have appeared very high on Google (and the other search engines) top 10 listings for their specific targeted keyword, or phrase.

I have clients with as many as 50 to well over 500 of these individual opt-in SEO lead feeder websites that are then combining to totally dominate almost every keyword & phrase combination for their industry, niche, product, service, or geographic area, & are constantly producing enormous amounts of leads & traffic for them.

A volume of these mini SEO websites can EACH appear independently on Google in the same search results & the combined effect can completely dominate an industry, or local market for a specific product or service.


AS AN EXAMPLE
OF THE COMBINED POWER OF THESE
LEAD PRODUCING MINI OPT-IN WEBSITES IN QUANTITY…

If you were in an industry with very low producing keywords and only had one site that
brought you… let’s say… only 3 leads a week… you would call that site a failure.

BUT
if you wind up with 100 to 300 (or much more) keyword specific lead producing opt-in pages each only bringing you those same very low 3 leads a week each… you would now wind up with 300 to 900 solid, highly targeted, opt-in leads a week for your business…

NOW WERE COOKING!... and you would dominate your market. On the other hand… if you had normal high producing keywords… with this massive “Army of Mini Sites” program, your leads could actually be in the thousands each week.


IT’S THE BEST WAY THAT I HAVE EVER SEEN
TO GROW YOUR BUSINESS AND YOUR BANK ACCOUNT

I DEVELOP, PRODUCE, UPLOAD, SET UP, & ACTIVATE
THE ENTIRE SYSTEM FOR YOU


PAGE 11

“MY DONE FOR YOU”

THE ULTIMATE PRODUCING
COMBINED

(Lead Systems 1 & 3 above)

LEAD SYSTEM #4


I HAVE MANY CLIENTS THAT USE A COMBINATION OF MY MASS NATIVE ORGANIC (free traffic) LEAD & TRAFFIC GENERATING SYSTEMS

THEY HAVE “BURIED THEIR COMPETITION”


THEY TOTALLY OWN THEIR MARKET,
AND ARE LAUGHING ALL THE WAY TO THE BANK
 


THIS IS HOW THE BIG BUSINESSES
GOT TO BE REALLY BIG


This system is for businesses that desire maximum profits, & growth, and to produce a LARGE QUANTITY of constant flow of FREE highly targeted leads & traffic…

I have many clients that use this “combined system” that have not just 1 ranking in the Google top 10… but they have appeared multiple times… 2, 3, 4, 5, & 6 spots SIMULTANEOUSLY on the first page of Google search results FOR THE SAME SEARCH… they virtually own the first page of Google for the search results… They appear to the searcher to be the absolute authority, the company they simply must do business with. They totally dominate & own their product niche, and/or their local market.

I DEVELOP, PRODUCE, UPLOAD, SET UP, & ACTIVATE
THE ENTIRE SYSTEM FOR YOU


A GREAT ADDITIONAL OPTIONAL FEATURE
OF THIS SYSTEM IS…



That if you are in the type of business where you want direct
LIVE PERSONAL CONTACT with each lead prospect
as soon as possible 


WE THEN ALSO ASK THE PROSPECT FOR
A PHONE NUMBER DURING THEIR OPT-IN

Our automated system can then optionally instantaneously ring your mobile phone (or instantly send your cell phone a text), and/or send you an email, and tell you (in real time) that someone (including their name & phone #) just opted-in to your website 5 seconds ago.
 
You, or a sales rep, can then immediately call them back at their provided number… and talk directly to them… PROBABLY WHILE THEY ARE STILL ON YOUR WEBSITE (prospects are totally impressed when they get that instant return phone call from you). You tell them that you know that they are on your websire right now... and you are calling to find out if you can help them with any questions, or guide them through the site. You are then instantly involved in a friendly conversation that can lead to a sales conversion. 

ALL DONE AUTOMATICALLY SIMPLY BECAUSE THEY OPTED-IN.
Can you picture how this feature will grow your business?

If you do not desire to personally call the prospect, other optional features of this amazing automatic system can include having their cell phone number called back instantly with a recorded message from you (perhaps a special offer)… AND the automatic system can also send their cell phone an acknowledgment text messages.

Reliable tests show that an opt-in lead that receives an immediate response within the first 5 minutes of opting in… has 10 times more sales value than a lead that is responded to the next day. In fact, each hour that the response to the prospect is delayed the sales value of the lead greatly diminishes.


THIS ULTIMATE
NATURAL ORGANIC (FREE)
LEAD GENERATION SYSTEM

(Which is a combination of my programs 1 & 3 above)
 

PAGE 12

EXAMPLES OF RESULTS
OF FIRST PAGE SEARCH ENGINE
RANKINGS ACHIEVED

by these methods




OF FROM 1 (UP TO 9) INDIVIDUAL FIRST PAGE RANKINGS PER SAME
SEARCH RESULTS - AND EVERY QUANTITY IN BETWEEN


ON THE SAME FIRST PAGE OF GOOGLE

“LET THE DOMINATION BEGIN”




PAGE 13

MY TOP PAID
LEAD GENERATING PROGRAMS
Are:

                  PPC (pay per click) PAID INTERNET SEARCH

Which includes:

a) My professional keyword, and key phrase, research... selection of proper keywords for your PPC search advertising campaign.

b) Researching your competitors keywords - which keywords are working best for them – the ads your competitors are using - how well they are converting - how much your competitors are paying per click for EACH of their keywords - how much they are spending on the campaign - how many PPC clicks are they actually getting each day - their PPC results - and their search engine ranking vs. yours.

c) Then my setting up your accounts with your choice of one, or several, paid advertising providers, such as:
1 - Google AdWords
2 - Yahoo
3 - Facebook
4 - Bing
5 –Banner advertising
6 - And others

d) My creating, testing, and adjusting your ads and keywords for maximum conversion.

e) Ongoing maintaining your accounts - continuing to operate – make constant evaluations – and ongoing adjustments to assure maximum cost effective results




                           OFFLINE ADVERTISING CAMPAIGNS


Over the years, I have owned several of my own in house advertising agencies, each producing thousands of direct marketing leads per week. With the experience gained from doing that... I can design & implement your next advertising campaign.

PAGE 14

LINK 3

THE ART OF
CONVERTING AS MANY OF THOSE LEADS
AND AS MUCH OF THAT TRAFFIC
AS POSSIBLE…
INTO CUSTOMERS


I have dedicated the past 40 years

to the art of sales conversion

 

I AM ACKNOWLEDGED AS A TOP 10%

WORLD CLASS DIRECT RESPONSE

SALES COPYWRITER

 

  • ·       I have intensely studied direct response sales copywriting for the past 30 years working under, and being mentored by, 5 world-renowned acknowledged sales copywriting masters… Dan Kennedy, Gary Halbert, John Carlton, Bob Bly, and Clayton Makepeace. I have absorbed their best techniques into my own style… so that my copy is a super winner for you.

 

  • ·       Plus my taking over 30 sales copywriting courses at American Writers Institute, including their multi-year “masters of copywriting program”. All of the above combined is like my having a masters degree in sales copywriting… plus my having 30 years of the highest producing copywriting experience on top of all that. I have done all of that so that your project will turn out spectacularly successful.

 

  • ·       I am the copywriter to numerous top internet & offline marketers & well known “gurus”. My copywriting has been my clients secret weapon raising their prospects pulses, and attracting crowds of eager customers for them… like flies swarming to a candy bar… and bears rushing to honey… shattering sales records, having improved clients sales as much as tenfold (1,000%)…and generating millions of dollars for them, all along the way.

 

  • ·       Over the 40 years before I became a consultant, my copywriting built all 16 of my own marketing businesses into multimillion-dollar annual sales each, and two of them into OVER A HUNDRED MILLION DOLLARS IN ANNUAL SALES.

 

Unlike most others, I write every word myself.

I don't outsource anything & I'm not part of a group

using raw trainees, associates, or assistants.

 
My work speaks for itself, but let just a few of the hundreds of feedback from my clients explain it to you…

 

“We hired him to rewrite a sales letter that had been written by another

  copywriter that wasn’t converting, Leonard turned it into a killer converting

  letter"…

 

"He pushed my earnings over the top"…

 

 “incredible!”…

 

 “best copywriter I've hired”…

 

"Sales letter is brilliant, it's so good that my business partner wanted to buy  

  his own product"…

 

 “I am absolutely amazed at the level of effectiveness of this sales letter”…

 

 “Top Dog copywriter”…

 

"His sales letter made our sales skyrocket"…

 

 “He has a fantastic mind, one in a million”…

 

 “A MASTERPIECE”…

 

 “People like this are a GOLDMINE"…

 

"THE BEST SALES LETTER I’VE SEEN"…

 

"A Writing Genius"…

 

"This Is Fantastic"…

 

"The Sales Letter Blew Me Away"…

 

 “I am thrilled”…

 

"He's Brilliant"…

 

"He took a mundane product and made it come alive"…

 

"He knocked it out of the park”…

 

"He is a sales expert"…

 

 “Leonard ROCKS!!!, a true pro”…

  

 

MY COPYWRITING

HAS BEEN MY CLIENTS “SECRET WEAPON” PRODUCING MANY MULTI MILLIONS OF DOLLARS

FOR MY CLIENTS

 

I CAN DO THE SAME FOR YOUR BUSINESS

 

PAGE 15

1 – MY COPYWRITING SPECIALTIES


 

 

a) DIRECT RESPONSE SALES COPYWRITING

b) POWERFUL SALES LETTERS ON & OFF LINE

c) HIGH CONVERSION WEB SALES / LANDING PAGE

d) OPT-IN SQUEEZE PAGES

e) UP-SELL PAGES & ENTIRE UP-SELL PROGRAMS

f)   DISPLAY & CLASSIFIED ADVERTISING OFF & ON LINE

g) HIGH CONVERTING EMAILS

h) AUTORESPONDER EMAIL SALES DEVELOPMENT

i)   DIRECT MAIL LETTERS & ENTIRE PROGRAMS

j)   WRITING ALL SALES COLLATERAL

k) TELEMARKETING SCRIPTS

l)   INTERNET VIDEO SCRIPTS

m)       WEBSITE CONVERSIONS EXPERT

n) BROCHURES - FLYERS

o) POSTCARDS

p)  SEO KEYWORD SEARCH ENGINE OPTIMIZED WORD COPY

 

 

 


2 –   INTERNET VIDEO CREATION & PRODUCTION
        

The video is ready for insertion into your web page, and/or distribution throughout the internet (YouTube, etc.) for lead generation and high search rankings.

 

 

1 - Develop outline for video

2 - writing of Professional script

3 - Design of slides and stock graphics

4 - Production of the slide presentation video

5 - Voice narration (if desired)

6 - Addition of royalty free music track to video (if desired)

 

Most “traffic magnet” videos produced for you really don’t need you personally appearing in them. But If you desire to personally appear in the video… a very light camera, microphone, script, & table top tripod are optionally overnighted to you. You simply turn on the very simple to use preset 1 button camera, press the 1 button to start recording, look into the camera, & talk or recite the script (or demo your product). Then simply overnight the equipment back to me (in the provided pre addressed package). I professionally edit out your “stumbles” & splice YOU right into the video.  Additional fee & refundable equipment deposits apply to this option.

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3 -       VIDEO SALES LETTER

 

 

USING A VIDEO SALES LETTER ON AN INTERNET SALES PAGE TYPICALLY LEADS TO A MUCH HIGHER CONVERSION RATE THAN A PRINTED SALES LETTER (using the exact same words) ON THE SAME PAGE.

 

 

 

Your sales message AS A VIDEO builds a much deeper connection with the viewer / reader than the same words printed as a sales letter on your web page, or landing page.

 

 

 

Your sales letter, or sales message, is used as the script for this narrated slide show video. The video is ready for insertion into your web page, and/or distribution by itself throughout the internet (You Tube, etc) for lead generation and high search rankings. Or to be placed on a CD to be mailed to prospects.

 

 

 

 

1 - Develop outline for video

2 - Professional writing of sales letter script

3 - Design of slides and stock graphics

4 - Production of the slide presentation video

5 - Voice narration (if desired)

6 - Addition of royalty free music track to video (if desired)

 

 

 

CONTACT ME TO DEVELOP YOUR INTERNET VIDEO

 

 

AND YOUR VIDEO SALES LETTER

 

PAGE 17

4 -                                                                                           THIS IS WHAT I CALL

“THE SALES LETTER or LANDING PAGE

SUPER HIGH CONVERTING SYSTEM”

 

I have helped many of my clients achieve an

ASTOUNDING 30- 40% INCREASE IN SALES

 by simply adding this 3 part system to their sales/landing page

 

It is my developing your totally automatic 3-part sales program for achieving the highest conversion rate of the prospects that land on your web site

This system has turned into a very high volume selling system for so many of my clients.

 

Experts agree that sales message repetition  is needed for serious sales volume.

 

The fact is that typically 98% to 99% of the visitors that land on your web site for the first time will leave without taking ANY action whatsoever.

 

Many times the really interested prospects actually plan to come back and purchase. But, they get busy, get distracted, forget all about you, and just never return… You have no way to follow-up with them so your sale is lost forever. And remember… that you had paid LOTS of good money to get these people to your web site in the first place… and they simply left without taking any action.

 

 YOU CAN’T ALLOW THAT TO HAPPEN, AND STILL STAY IN BUSINESS.

 

“The Money Is In The List”

 

That's why capturing their name and email address is key so you can continue to follow up, on an ongoing basis, with an automatic responding email series to continue the motivational process and close more of these prospects that originally showed interest in your product.

Research shows that

Most prospects don’t take any action until the 4th to the 7th sales message that they are exposed to for your products/services.

 

Therefore, a prospect simply landing on your sales page, and reading your “sales pitch” Is, most of the time, usually NOT ENOUGH

to convert them into a customer.

 

A very specific powerful sales system is needed to automatically follow up with these people… exposing them to a series of your continued (email) sales messages to eventually convert a much higher percentage of them into sales.

PAGE 18
So… the strategy is…

 

To obtain the email addresses (opt-in)

of as many visitors to your sales/landing page as possible.

 

We do this by placing an “opt-in squeeze box” on your web page (or as a pop up box with the page) that asks them for their name and email address... and gives them a compelling reason to actually desire to give you the requested information.

 

These prospects are then sent an automatic series (also called Autoresponders) of 7, or more, automated sequential email sales messages at whatever schedule we choose... each email sales message in the series can have a link back to your order page, or blog, for them to use at whatever motivational email in the series finally has them ready to buy.

 

An “opt-in squeeze box” on your website is designed to do one thing and one thing only -- to begin a relationship, and a feeling of trust, between you and your website's visitor by trading some form of free information (or sample product) from you offered to the prospect, to get your visitor's to voluntarily part with their name and email address. You can think of it as a

“subscription box”.

Someone gives you their name and email address, and you send them your FREE:… knitting patterns, report, paper, lessons, mini course, eBook, audio, newsletter, (or whatever).

A squeeze box, with a good tempting give away offer, will typically get WELL OVER 20% of your visitors to "opt in" or subscribe. The stronger the giveaway, the more people will opt-in. I have seen strong giveaway opt-in offers GET WELL OVER 40-60% OF VISITORS TO OPT-IN.

And here’s the really good part…

Over time, typically at least 20%, or more, of the people who “opt-in”

to join your list will eventually become your customer.

 

AND NOW you also have them on your mailing list (without having to pay for more expensive advertising to find them again) to send them your next offer, and your next, and next.

 

 This is how the real big, highly profitable,

multi-million dollar internet businesses are built.

 

PART # 1

 

I write your professional web landing page / sales letter (called a “long form sales page / sales letter”) of sufficient length to accomplish the project.

 

Other shorter style landing pages are available.

 

PART # 2

 

My 2nd part includes:

 

a)- My designing the strategy to tempt people to voluntarily “opt-in” & part with their email address. Such as: to sign up for your previously written… free report, free eBook, newsletter, series of mini lessons, free first chapter of your eBook, an audio, video, etc.)

 

b)- My designing & writing the “opt in” email address capture box that I insert into your sales page (for you to then upload, or have uploaded, the entire page to the Internet).

 

c)- My writing the related high power series of 7 sequential sales message emails.

 

PART # 3

 

The series of email messages are AUTOMATICALLY sent on a predetermined “trickle” schedule as soon as a prospects email address is captured. You can even add email addresses from your house list, purchased list, or whatever other lists you want to use in this automated autoresponder email system.


PAGE 19

4 – THE ULTIMATE HIGH VOLUME MASS CLOSING SYSTEM

INTERNET WEBINAR

SALES PRESENTATIONS

AND HIGH POWER MASS CLOSING SYSTEM

 

As we capture leads using any, and/or all, of my lead producing methods in “link 2 “above…

 

     In addition to any other follow up sales methods we are using, we can invite our prospects to a full sales presentation in the form of an internet webinar (or even an ongoing series of several different webinar sales presentations until they finally buy). Up to this point, we have only been able to give the prospect a minimal amount of information and motivation.

 

     Now we bring them to a full on screen sales “practically live” presentation. This sales presentation can go on for as long as we desire… from 15 or 30 minutes… to a couple of hours… consider it an online infomercial. We can use video, slides, voice, special effects, and people right on screen.

 

Now we slow down and go through the full selling presentation point by point…

 

     Starting with capturing their attention… then giving them every bit of information that they might need to make a decision… we can even demo the product or service in full motion… we can have previous satisfied customers give mouth watering testimonials on camera… we can have trusted industry experts telling prospects why our product or service is superior… we can show instillations and how other customers are using the product… we can actually show before & after success stories… we can validate the price… create urgency…. We build interest, motivation, and desire. Then we can ask for the order (or whatever action we desire) and close the sale right there during the webinar.

 

There can be one person in the webinar audience, or a few thousand.

 

     I do it all for you. From designing the strategy, to writing the script, to the audio & video      production… to producing the entire finished webinar… and arranging for it to be held online as often as we want. I can even arrange for the invitation and flow of attendees to the webinar

 

Other great benefits of this webinar selling system are…

 

·         We can record the webinar once… play the same recorded webinar each time… and the attendees never know if it is actually live this time or not.

                   

·         Each person watching does not know how many other people are also watching. If only one person “shows up” we never have to reveal that they are the only one. We can create credibility and urgency, and the illusion of mass consumer interest, by saying that 500 people are attending the webinar so they had better hurry and place their order before all “allocated products” are gone.

 

·         The webinar can be interactive. We have the option of allowing attendees to ask questions, and have their questions answered live.

 

·         The webinar allows prospects to become totally familiar with your product/service, your company, and with YOU. Prospects can be building the feeling that they know & trust you. People buy things from people that they feel that they know & trust.

 

·         You give prospects the feeling that you are no longer just a company hiding behind a web page and a series of emails… you are now their friend… they know you and will buy from you.

CONTACT ME TO DEVELOP

YOUR INTERNET WEBINARS

AND LIVE “HOTEL” SEMINARS

PAGE 20
MY EXPANSION PROGRAM FOR:

 

·       FRANCHISORS

·       LICENSORS

·       INCOME OPPORTUNITY

·       BUSINESS OPPORTUNITY &

·       OWN YOUR OWN BUSINESS MARKETERS

 

HERE IS WHERE MY VAST 40 YEARS OF DIRECT BUSINESS OPPORTUNITY & FRANCHISING MARKETING EXPERIENCE GOES TO WORK FOR YOU

 

OVER THE PAST 40 YEARS  I HAVE RECRUITED TENS OF THOUSANDS OF FRANCHISE & BUSINESS OPPORTUNITY SEEKERS

 

Turning thousands of them into becoming investing …

  Franchisees, Licensees, or Dealers, & Distributors for my clients.

 

 Thus rather quickly building several of my clients businesses from absolute “bare bones” start-ups, into multimillion dollar business.

 

I am recognized nationwide as one of the best in the business…

 for this expansion technique.

 

1 – I work with franchisors, licensors, “own your own business”, and

      “income opportunity” sellers… creating & implementing high volume

      franchisee / licensee / investor… recruitment programs.

 

2 – For many of my franchisor and “own your own business” clients…

      I then work with the newly produced franchisees, licensees, and

      investors… on an ongoing basis, producing continuing floods of new

      prospects, customers, and clients for them (using my highly

      productive, high volume, PROPRIETARY automated internet systems).

 

      When the franchisee / licensee has more business than they can

      handle… they become very happy franchisees… they then loudly “sing

      the praises” of the franchisor… and the franchisors sales of new

      franchises then also increase.

 

It’s a win-win for everyone

PAGE 21


LINK 4


THE ART OF
OFFLINE DIRECT MAIL
CAMPAIGNS THAT REALLY WORK


I have been acknowledged as writing some of the most productive direct mail sales copy


But…
even the best copy on earth won’t produce if it never reaches the intended prospect… or is thrown out unopened by the prospect, or the prospects “gatekeeper” & never read.

ARE YOU TIRED OF DIRECT MAIL CAMPAIGNS
THAT DON’T WORK?

Are you tired of 95% of your B2B direct mail thrown out by the “gatekeeper”… and never read by the decision maker?

Are you tired of your direct mail to consumers never even getting inside the house… thrown out into the trash pail right next to the mailbox… and never even opened or read by the prospect?

Surveys reveal that the average consumer sorts their mail while standing over the trash pail.


After my 40 years experience in direct mail…

                                The secret is what the industry calls thick “lumpy mail”.

Innovative delivery methods that irresistibly get the sales letter delivered to the intended prospect… and get the envelope opened… and the sales letter read.

My proven direct mail programs are irresistible. They arrive in “packages and containers” that scream out to the prospect… “you absolutely must open me, and you must read me first before you do anything else today.”


PAGE 22


My clients are experiencing as much as a tenfold increase
in response rates over "flat" letters and postcards.

There's just nothing like
thick dimensional lumpy mail
to turn your campaign into a winner


Below are just a sample of the hundreds of my proven direct mail delivery
methods that have been producing rather well for my clients.


These Are Some Of The Top Performing Unusual
“Dimensional Envelopes”
That Your Mail Actually Arrives In…

(Postage & Address Label are on the Outside)

And Screams out… OPEN ME!

EXPECT DOUBLE DIGIT RESPONSE RATES
WITH LUMPY MAIL!
 
FLAT MAIL YIELDS FLAT RESPONSE RATES.

If you want EXTRAORDINARY RESPONSE RATES, do something “extraordinary”,
add a lump to get a big bump using LUMPY MAIL.

Learn how to use “freemiums”, “premiums” “irresistible offers” and
the “world’s most unusual envelopes”
to get your prospects to open and respond to your offer


THE ULTIMATE "TOP OF THE PILE"
3-Step Mailing System

Self-Mailing
Full Size Real Bank Deposit Bag
Arrives just the way you see it
Your sales letter is inside the bag
Postage & Mailing Label on the
Outside of the bag

Self-Mailing Your Message inside a 7” Plastic Bottle
Arrives just the way you see it with postage
& mailing label on the outside of the bottle

Treasure Chest
Arrives in a Box
Your sales letter is inside the chest


All 3 Items Above Are Postal System Legal To Be Sent In The Mail As The “Envelope” With Your Letter Inside


I don’t sell only the above direct mail supplies alone to consumers. I only use them for total campaigns that I have developed for my clients.
PAGE 23


THE MULTIMILLION DOLLAR PRODUCING
“SILVER TRAY”
DIRECT MAIL PROMOTION

 

My buddy Dan Kennedy originally designed this promotion.
Dan won’t mind if I “borrow it” to build your fortune.

Many years ago, a new client came to Dan… a client that provided a patient increasing, practice building, program to medical practices. The problem was that the doctor’s receptionist/gatekeeper protected the doctor from being bothered with 99% of the mail addressed to him, thus the doctors never received any prior promotions the client had previously sent out. The clients sales were slim, and his business was in dire jeopardy.


Dan had to devise some promotion that the gatekeeper could be counted on to always deliver to the doctor, and the doctor could be counted on to always open & read. This tray did the trick. The package containing the tray was attention & curiosity grabbing by being rather thick & lumpy... it obviously contained so much more than just written mail. Stamps were affixed by hand. The package looked like it was hand addresses to the doctor, so curiosity forced them to open it.


It looked like a silver tray (it’s actually light plastic that looks just like silver) possibly sent as a gift by a friend (or patient) of the doctor so the “gatekeeper felt obligated to deliver it personally right to the doctor… not just into his in box with the other mail, but to hand it to him directly. The doctor was impressed, curious, and opened the sealed plain blank envelope that was taped to the tray’s surface. The letter inside the envelope started out with something like… “how would you like your office full of new patients constantly delivered to you “on a silver platter”?... and it went on to explain the program.


The promotion worked so well, and built the business that made many millions of dollars for Dans client… the client built a breathtakingly gorgeous multimillion dollar home with his profits… a home that was featured in architectural magazines, and the city magazine… and he eventually retired a very rich man.


When he retired, the client actually took one of the trays and simply nailed it right to the wall over the doorway to his den in the home. An ugly thick construction nail was simply driven right through the center of the tray and into the wall, sticking out an inch, not driven in all the way flat with the wall, to purposely look tacky in his multimillion dollar masterpiece home.


The client and his wife used to delight in telling guests visiting their home… that the silver tray that was tackily simply nailed to the wall in their multimillion dollar dream home was because… it was that tray that had actually paid for their custom home to be built… and had allowed them to have their magnificent lifestyle.


PAGE 24


Below are other styles of my direct mail envelopes that scream out…

OPEN ME!





I HAVE MANY OTHER DIRECT MAIL CAMPAIGNS
THAT WORK REALLY WELL


Development of entire multi component impressive elegant “shock
& awe” direct mail information and marketing packages inside
custom printed folders, etc… for high ticket sales such as:
franchises, investments, consumer products, manufacturing,
services, and so many others… are also my specialty.

CONTACT ME TO DEVELOP
OR IMPROVE
YOUR DIRECT MAIL CAMPAIGN


I don’t sell only the above “envelopes”, or other direct mail premiums & supplies alone to consumers. I only use them for total campaigns that I have developed for my clients.

PAGE 25